Tuesday, June 05, 2012

Windows 8 is the New Coke of the IT industry

Geeks should be geeky

Windows 8 Release candidate is a large step backward from the consumer preview which in many ways was a step backward from the developer preview. Windows 8 is Microsoft trying to out UI Apple in the UX(user experience) and they totally failed. Think of a geek guy in high school trying to be cool. The kid who got straight A's but no girl would look at, well I've always though Microsoft as kind of that guy. So one day he wants to be cool but he can't carry it off. The cool clothes don't fit right, the $100 haircut doesn't fit his face and he just doesn't walk cool. Windows 8 release candidate is that, the Metro interface hides all the good windows features while being awkward to use of you have more than a handful of icons. They've removed all the features you like remote desktop and media center. Trying to find the calculator, notepad and control panel is just plain difficult. I've been using Windows 8 for 10 months so its not needing to learn the interface.

For all the bad press Microsoft products work well in real business and getting things done. Apple may be the darling of the media industry but if the iphone/ipad had a bad day then they would be in a world of hurt. They are a one trick pony IOS, they've put the Mac on the back burner to focus on Mobile. It's paying huge for them. Microsoft wants some of that cash Apple is getting for IOS. Even when Windows had a bad day (Vista) Microsoft kept making money. Any IT manager will NEVER want windows 8 in their organization.

Hopefully Microsoft business customers (like the principle of the geeky guy in high school), pull Microsoft aside and explain trying to be something your not is a bad idea. Even Apple is smart enough to know that IOS cannot be OSX, they are different products.

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